How to Make Exciting Short-Form Videos: Some Recommendations

Short-form videos are becoming an increasingly popular marketing tool in today’s digital age. They are brief but powerful and cost-effective, making them an attractive option for businesses to promote their products or services. 

Short-form videos can convey a message quickly and easily and reach a wide audience. They can drive website traffic, improve SEO rankings, and increase sales.

While running digital marketing campaigns to promote their products and services on social media, firms are increasingly choosing short-form video content. Short-form movies are a catchy marketing tactic aimed at younger audiences with shorter attention spans and may be found on social media platforms like TikTok, Instagram, YouTube, and Snapchat.

Short-form videos are a terrific option for marketing teams looking to attract attention on social media platforms to reach target audiences and increase brand awareness. This article covers the benefits of using short-form videos for content marketing and where to find a video production service. 

What Are Short-Form Videos?

Short-form videos under two minutes and thirty seconds on social media are shared. Due to the expansion of social media platforms where clients watch videos, short-form videos have attracted the attention of businesses involved in digital marketing.

Short-form films can provide viewers with essential information about a brand’s product or service regardless of the movie’s duration. As the marketing environment changes, brands must consider short-form videos as a potential content source to connect successfully with their target audience and expand their fan base.

Why Are Short-Form Videos Growing in Popularity?

Social media’s significance in the marketing industry is one of the reasons why branded expert video production is growing in popularity. As a digital marketer, you have observed the rise in short-form videos in branded content. Short-form videos have increased recently, but no one is quite sure why.

There are several reasons why short films are popular, but one of the most important ones is that they are quick and easy to view. Shorts allow marketing teams to engage people by thoroughly delivering their brand’s message.

Also, because short-form videos require little commitment, it is more likely that target audiences will watch all of a brand’s content. Long-form videos risk alienating viewers with shorter attention spans, whereas short-form material removes any fluff that can cause viewers to turn to compete for firms. People commonly utilize social media to find educational content. When someone is watching a video on social media as opposed to another sort of content, they don’t need to give the video much time or attention.

There are several important rules for marketing teams to use short-form video content to promote businesses successfully. Establishing a genuine connection with your audience, which is vital for the success of any digital advertising, is a major problem that video can help with. 

You can do this by combining your social media content with that of an influencer who appeals to a similar audience. Nevertheless, creating this link requires considerable skill in the field of short-form marketing videos.


One important tip marketing teams can follow when creating short-form content is concentrating on user-generated content. 

User-generated content is published by your target audience, which occasionally consists of social media influencers. Brands can also use user-generated content to promote loyal customers who write reviews of their products and services.

As an alternative to user-generated content, brands can leverage narrative to create engaging short-form videos. Due to time limits, short-form films cannot portray a whole tale, but this does not mean marketing teams should stop delivering stories completely.

With an animated explainer movie that outlines the background of your business, for example, you may use the right editing tools to tell an engaging story to your target audience. Creating a narrative may engage viewers emotionally with your brand’s values and messaging.

Soundbites, music, and other audio trends are frequently used in TikTok videos and other short-form video material. Researching these trends is essential to growing your audience for the short-form video content your marketing team creates.

For websites other than TikTok, entertaining audio and sound effects are helpful. When you use sound in your advertising, viewers can easily relate to your brand, especially when you choose current attention-getting music.


Short-form videos are an effective way to market products and services. They can easily be shared across multiple platforms and can be used to target specific audiences. Short-form videos are an effective way to increase engagement, improve brand recognition, and generate more leads. They make it easier for businesses to communicate their message concisely and entertainingly. 

Additionally, working with a Charlotte video production company can be cost-effective and can be used to reach a large audience quickly. Short-form videos are invaluable for businesses looking to promote their products or services effectively.

We are an award-winning, video-focused creative agency. We help mission-driven organizations tell stories that inspire action. From recruiting videos to documentaries, we can tell your story, help you retain top talent, train your employees, inspire a community, and everything in between. Contact Kim Brattain Media for a video production service!