Creating great video content is an impactful, cost-effective way to communicate your story, energize your supporters, and increase awareness of your mission. Every film — whether it’s a 3-minute film for your website, a training film for your employees, a brief snippet for social media, a documentary, or a television advertisement — needs to convey… Continue reading Back to Basics: What You Can Do to Create A Great Video Experience
If you’ve decided to make video and film part of your 2022 marketing plan, congratulations! You’re already ahead of the game because you realize that video and film are the most effective, cost-efficient ways to drive sales, traffic, and brand and name recognition. Simply put, video lets you tell your story — the WHY of… Continue reading Video and Film Production Pricing: The Basics
That’s a Wrap, 2021! As we bid farewell to a difficult year, have we learned anything? We’re not going to lie….it feels pretty great to say goodbye to 2021. While we enjoyed working with amazing people and helping our clients transition to the new normal, 2021 was a year of challenges — challenges that required… Continue reading Look at 2021 From KB Media
Bigger Company? Video is better! If your company has more than 50 employees, video is the answer for all your corporate training needs. Remember the days of in-person corporate training? In-person training was beneficial in several ways, offering employees the opportunity to (a) play Brick Breaker under the table, (b) practice sleeping with their eyes… Continue reading Bigger Company? Video is better!
As you develop your organization’s marketing plan for 2022, are you allocating enough for video? Here’s why video should be the focal point of your 2022 marketing plan: 1. Whether you’re introducing or growing a brand, garnering support for a nonprofit initiative, bringing a new product to market, or looking to increase your community of… Continue reading Video and You in 2022
2020 and 2021 disrupted business as usual. While some things will eventually revert to the pre-COVID status quo, others will not — and the latter are what you want to consider when preparing your marketing plan for 2022 trends. So, What are the Top Marketing Trends for 2022? 1. Hybrid events. People will continue to… Continue reading Marketing Trends for 2022: What are they, and how can video help?
Due to COVID, thousands of organizations were forced to move everything from fundraisers to Board meetings online. In the process, most of these same organizations discovered that there were huge benefits to hosting virtual live events. Could the same be true for you and your organization? Here are some of the top benefits of Virtual… Continue reading The Benefits of Going Virtual: Live Events in the Post-Pandemic World
If you are not using video to build and promote your brand, you are not only missing out on an exceptional opportunity, you are also failing to deliver what your customers, donors, and clients expect. Evergreen content is particularly critical for creating and promoting your brand identity. Rather than focusing on trendy, of the moment,… Continue reading Professional Branding Videos: Different Ways to Use Them
