Storytelling – Kim’s Thoughts

When I was a young reporter working in Charlotte NC, I would inevitably sit down at my typewriter (yep, back in the days before computers) and have paralyzing writer’s block. Like, look at the clock and know that you have to tell a story, tell it fast, make the storytelling interesting and factually correct. My… Continue reading Storytelling – Kim’s Thoughts

A New Lens for Recruiting

None of us can predict the future. In the last two years, COVID-19 has impacted us all, remote work became the norm and the economy seems less than ideal. As things seem to return to a vague and new sense of normality, companies and business owners are combating a new hurdle – recruiting. With talk… Continue reading A New Lens for Recruiting

Back to Basics: What You Can Do to Create A Great Video Experience

Creating great video content is an impactful, cost-effective way to communicate your story, energize your supporters, and increase awareness of your mission. Every film — whether it’s a 3-minute film for your website, a training film for your employees, a brief snippet for social media, a documentary, or a television advertisement — needs to convey… Continue reading Back to Basics: What You Can Do to Create A Great Video Experience

TikTok The Clock is Ticking for you to embrace this new platform

You may think TikTok is just for kids, and it is true that much of the platform’s growth came about from house-bound Gen Z-ers creating and sharing content around the globe during the pandemic. But TikTok’s not just for entertainment anymore. It has become a remarkably effective way for brands to be discovered and to… Continue reading TikTok The Clock is Ticking for you to embrace this new platform

Video and Film Production Pricing: The Basics

If you’ve decided to make video and film part of your 2022 marketing plan, congratulations! You’re already ahead of the game because you realize that video and film are the most effective, cost-efficient ways to drive sales, traffic, and brand and name recognition. Simply put, video lets you tell your story — the WHY of… Continue reading Video and Film Production Pricing: The Basics

Look at 2021 From KB Media

That’s a Wrap, 2021! As we bid farewell to a difficult year, have we learned anything? We’re not going to lie….it feels pretty great to say goodbye to 2021. While we enjoyed working with amazing people and helping our clients transition to the new normal, 2021 was a year of challenges — challenges that required… Continue reading Look at 2021 From KB Media

Bigger Company? Video is better!

Bigger Company? Video is better! If your company has more than 50 employees, video is the answer for all your corporate  training needs. Remember the days of in-person corporate training? In-person training was beneficial in several ways, offering employees the opportunity to (a) play Brick Breaker under the table, (b) practice sleeping with their eyes… Continue reading Bigger Company? Video is better!

Video and You in 2022

As you develop your organization’s marketing plan for 2022, are you allocating enough for video? Here’s why video should be the focal point of your 2022 marketing plan: 1. Whether you’re introducing or growing a brand, garnering support for a nonprofit initiative, bringing a new product to market, or looking to increase your community of… Continue reading Video and You in 2022

Marketing Trends for 2022: What are they, and how can video help?

2020 and 2021 disrupted business as usual. While some things will eventually revert to the pre-COVID status quo, others will not — and the latter are what you want to consider when preparing your marketing plan for 2022 trends. So, What are the Top Marketing Trends for 2022? 1. Hybrid events. People will continue to… Continue reading Marketing Trends for 2022: What are they, and how can video help?

The Benefits of Going Virtual: Live Events in the Post-Pandemic World

Due to COVID, thousands of organizations were forced to move everything from fundraisers to Board meetings online. In the process, most of these same organizations discovered that there were huge benefits to hosting virtual live events. Could the same be true for you and your organization? Here are some of the top benefits of Virtual… Continue reading The Benefits of Going Virtual: Live Events in the Post-Pandemic World