The Who, What, and How of Corporate Commercials

If you build a house, you get the plans together and develop a blueprint. In a way, commercial video production is very similar. It takes time to plan and create, following the steps until completion. 

Creating a commercial video production for businesses takes a designer and a builder, and Kim Brattain Media has the guide to get you started.

1. Who is Your Customer?

Deciding on who your customer base for your commercial video production will be will decide multiple factors in your video. Certain demographics will be drawn to certain styles of video and editing. Customers drawn to comedy will want fast-paced and high-energy. Want to pull at heartstrings? Go for moving music and powerful visuals. (a la ASPSA’s “In the Arms of the Angels,” anyone?)

Deciding whom you are trying to reach pushes you forward in many decisions on how you will develop your commercial video production. 

If you decide to go a daring route and are trying to reach a whole new client base, this will take thinking out of the box and diving into your customer’s mind to see what they want to see.

2. What is Your Objective?

Are you pushing a particular service or product? Are you pushing your brand? What do you want your commercial to say about your brand? All these questions are how you get the foundation started in your blueprints.

Beginning with the end in mind will keep you from wandering in uncertainty that will leave you and your customer confused about the message you were trying to say.

The final shot, the last call to action, is many times the determining factor to an effective commercial video production. Keep that strong ending in mind and develop an advertisement that will build up to a steller finale. 

3. How are you distributing?

Until the past few years, this was an easy answer. A commercial was going straight to television. But with companies now finding benefit in being the next YouTube sensation, the “How” of your commercial video campaign is going to make a difference. Traditionally, commercials hit a :30 second or :60 second time slot. This slot fits perfectly in the program manager’s empty spaces in a commercial break. These few precious seconds can either make or break your investment into your commercial video production. 

Going for local television? Make sure you choose the correct market for your clientele. Going for a Super Bowl commercial? Be ready to invest millions just for the time slot to get your ad seen to the largest viewing population. 

But what about online commercials? YouTube gives the option to subscribers to allow for ads to play before their video. If you have an ad that you carefully choose for your market, you have a few seconds to encourage them to click out of the video and onto your website. Your investment into your commercial video production is valuable; be sure to make every moment count.

There are now literally billions of videos out on the web and television today. Your job is to stand out. Sound impossible? It’s actually not with the right plan in place and an experienced designer to see you through your commercial video production. Kim Brattain Media has years of experience behind our development team to help you create the blueprint of your dreams.