None of us can predict the future. In the last two years, COVID-19 has impacted us all, remote work became the norm and the economy seems less than ideal. As things seem to return to a vague and new sense of normality, companies and business owners are combating a new hurdle – recruiting.
With talk of a recession, the rise of interest rates and a growing concern for high quality workplaces, there is a hesitancy among job seekers. Being able to make your company stand out is now necessary for finding and retaining quality employees. But what does that look like? It looks like giving prospective hires a glance at your company on their time and on their preferred medium.
Attending a job fair looks a lot different than it used to. Traditionally, a company would set up shop at a job fair and a student or prospective hire with the right credentials would pitch themselves to an employer. If it went well, the two of them would cut a deal. Now, the tables seem to have turned; companies are doing the pitches. With this new challenge, it is more important than ever that companies sell themselves to a wide audience so that they can find the ideal candidate.
LinkedIn, Indeed, ZipRecruiter and other websites allow companies to post their open positions and help job-seekers to apply immediately; essentially becoming the new ‘job fair’. This easy access creates a lot of digital noise and it’s not uncommon for a job posting to get lost in the shuffle. This is where having a solid strategy can help your company to stand out. CareerBuilder, a website similar to the ones mentioned above, says that job postings that include a recruiting video see up to 34% increase in applications. That may not sound like a lot, but it could turn 50 applicants into 67.
The difference between finding a good candidate and a great candidate could hinge on a 1-minute recruiting video. Videos like our project with Phaidon International serve to show people exactly what a company is about. The video quickly creates a strong image that showcases what can’t easily be explained within a few paragraphs.
Business owners are stuck between a rock and a hard place – and understandably so. Is it smart to continue the tried and true ways of recruiting? Unfortunately, tried and true is no longer that simple. The new wave of job seekers are greater in number, more technology-oriented and all gravitate towards pictures and video for their information. If you want to tell your company’s story by investing in professional videography, we have the expertise. At Kim Brattain Media, you’ll find a wide range of video services to help your company grow, find quality talent and save you time.
To see what we’ve done for others, check out our Vimeo: https://vimeo.com/kimbrattainmedia.